Since its arrival LinkedIn has become a key professional building tool. I have had a LinkedIn profile for some time. I can see the benefits of having a professional brand. Having an up-to-date LinkedIn profile is a must if you are actively seeking employment. Interestingly if you search for an individual’s name in Google, if they have a LinkedIn profile it will be ranked in the top of the results lists. It’s great for knowing who’s who in your profession, and people can learn about me in a way that I can control; my strengths, my brand!
I have updated my LinkedIn profile for Thing 11, something I admit I hadn’t done in a while.
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